Why 2027 Will Be the Most Productive Reunion Yet

Recently, The Toy Book announced the new partnership between ToyFest and The Reunion, highlighting the expanded buying opportunities coming to Las Vegas in 2027. Read the full announcement from The Toy Book.

While the announcement is exciting, the real story is what it means for retailers.

As buying budgets tighten and travel becomes more selective, every trip needs to deliver more value. Beginning in 2027, The Reunion and ToyFest will take place together at The Expo at World Market Center in Las Vegas, April 14–16, giving buyers access to even more products and brands during one efficient visit.

More to Discover in One Trip

Today's destination retailers carry more than souvenirs. From gifts and apparel to toys, games, novelty items, and seasonal products, shoppers expect variety.

By bringing The Reunion and ToyFest together, retailers can source across complementary categories while making just one buying trip.

The Reunion Experience You Know

What isn't changing is the experience that makes The Reunion different.

You'll still find a manageable show floor, meaningful conversations with exhibitors, easy navigation, and the spring buying window that gives retailers time to place custom orders before peak seasons.

The goal has never been to create the biggest show—it's to create one of the most productive.

More Opportunities. Same Buyer-First Focus.

The addition of ToyFest simply expands what's possible. Retailers can discover more brands, explore new categories, and leave with fresh merchandising ideas—all while enjoying the relationship-driven atmosphere that has become a hallmark of The Reunion.

If you're looking to maximize your buying trip in 2027, there has never been a better time to attend.

Join us April 14–16, 2027, at The Expo at World Market Center in Las Vegas and experience a smarter way to buy.