The Reunion and ToyFest Announce Co-Location Partnership for April 2027
- Evan Shoda
- Apr 14
- 2 min read
Souvenir, gift, resort, and specialty toy buyers can source all categories in a single April trip
LAS VEGAS, NV — April 14, 2026 — RedlineXpo Events announced today that The Reunion, a souvenir, gift, and resort trade show, and ToyFest, the specialty toy industry's premier buying event produced by the Western Toy and Hobby Representatives Association (WTHRA), will co-locate in April 2027 at The Expo at World Market Center Las Vegas.
The partnership brings together two shows that serve overlapping audiences — buyers from zoos, aquariums, museums, theme parks, resorts, and specialty retail — under one roof for the first time. For Reunion attendees who have been asking for more toys and games, ToyFest delivers exactly that. For ToyFest buyers stocking full gift shops, The Reunion's souvenir, gift, and resort vendors fill the rest of the shelves. Together, the two shows will offer approximately 300 booths across complementary categories — a focused, productive environment buyers in this industry have come to value.
"We built The Reunion on the idea that the right environment matters as much as the right products. ToyFest shares that philosophy, and together we're giving buyers an even stronger reason to make Las Vegas part of their spring buying calendar." — Founder and CEO, Evan Shoda.
The Reunion, which launched in 2024, was purpose-built to give the souvenir, gift, and resort industry a dedicated spring buying event — providing the lead time buyers and exhibitors need for custom product orders and fulfillment before peak season. ToyFest, produced by WTHRA for nearly 65 years, is one of the toy industry's most established buying events.
“ToyFest has always focused on delivering real value to buyers. With this partnership, and the combination of our exhibitors in the Expo hall and permanent showrooms, we’re bringing together the best of the best, giving buyers an unmatched sourcing experience in one place.” Sandy Lepire, President, ToyFest.
Both shows will maintain their individual identities and exhibitor rosters. Buyers attending either show will have access to the full floor, with more sourcing opportunities across both industries in a single trip.
Further attendee and exhibitor information for both shows can be found at thereunionexpo.com and toyfestUS.com.
About The Reunion The Reunion is a spring trade show for the souvenir, gift, and resort market, produced by RedlineXpo Events. Held each April at The Expo at World Market Center Las Vegas, it connects buyers from theme parks, zoos, aquariums, museums, and specialty retail with manufacturers and distributors in those categories. RedlineXpo Events is headquartered in Alpharetta, GA.
About ToyFest ToyFest is the second oldest toy trade show in the United States, founded in 1961 by the Western Toy and Hobby Representatives Association (WTHRA). Held annually in Las Vegas, ToyFest connects specialty toy retailers with manufacturers and sales representatives across toys, games, gift, novelty, museum, hobby, and more.
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