A Bigger Opportunity for Buyers in 2027

The retail landscape continues to evolve, and buyers are looking for smarter ways to source products, discover new vendors, and maximize their time away from the store.

That's one reason we're excited about the recently announced partnership between The Reunion and ToyFest, which will bring both events together April 14–16, 2027, at The Expo at World Market Center Las Vegas.

As highlighted in SGN Magazine's article, "The Reunion and ToyFest Plan to Co-Locate for 2027," by Megan Smalley, the co-location creates a unique opportunity for retailers to explore complementary product categories in a single destination.

While each show will maintain its own identity, attendees will have access to both show floors, opening the door to a broader range of products, suppliers, and ideas.

For many retailers, today's stores are more diverse than ever. Gift shops, attraction stores, museum shops, resort retailers, and destination businesses often carry everything from souvenirs and apparel to toys, games, collectibles, and impulse items. Bringing these categories together creates a more complete buying experience and helps retailers discover products they may not have otherwise encountered.

The partnership is also expected to expand networking opportunities, connecting buyers and exhibitors from adjacent industries that share similar customers and retail challenges.

Most importantly, The Reunion will continue to deliver the relationship-driven environment buyers have come to expect, while offering even more opportunities to discover new products and build valuable business connections.

We're honored to see the industry excitement surrounding this announcement and look forward to welcoming buyers and exhibitors to Las Vegas in April 2027.

Article Credit: Megan Smalley, SGN Magazine

Read the original article: https://sgnmag.com/article-13952-The-Reunion-and-ToyFest-plan-to-co-locate-for-2027.html

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April 14–16, 2027. The Expo at World Market Center Las Vegas. More categories, more brands, more reasons to make the trip.